Who we are
In 2024, ImpactLine Solutions, formerly known as Pulse Point Marketing Partners, was established with a bold mission: to revolutionize how businesses connect with their audiences, tell their stories, and achieve sustainable growth through innovative, AI-driven marketing strategies. Born from the combined vision of Erania Brackett and Nissa Hilaire—two powerhouse leaders with decades of experience in global marketing and brand innovation—Pulse Point was established to fill a critical gap in the industry.
Erania and Nissa envisioned an agency that transcends traditional marketing solutions by integrating advanced technologies, such as our proprietary platform ImpactCore, to deliver personalized and impactful strategies.
The evolution to 'ImpactLine Solutions' signifies our commitment to creating a direct and measurable impact on our clients' growth trajectories, leveraging data-driven insights and AIpowered tools like ImpactCore.
Since its inception, Pulse Point has become a trusted partner for businesses across industries, from MedTech to culinary brands. We offer tailored packages—from the Essentials Package for startups to fully customizable solutions for established enterprises—delivering end-to-end marketing services powered by ImpactCore. Our offerings include brand development, digital marketing, customer experience design, and e-commerce optimization, all enhanced through AI-driven insights.
Rooted in collaboration, data-driven insights, and creative storytelling, ImpactLine Solutions leverages advanced technologies to drive tangible results for our clients.
As Pulse Point continues to grow, its 2024 founding serves as a constant reminder of its mission: to innovate, expand, and excel alongside its clients, helping businesses of all sizes achieve their full potential. The future is bright, and the rhythm of success starts here.
Meet the Team
At Pulse Point Marketing Partners, our leadership team combines decades of experience at global companies like Dentsply Sirona, Medtronic, GE Healthcare, and Target. Co-Founders Erania Brackett and Nissa Hilaire bring a unique blend of expertise in P&L management, customer experience, and brand strategy, with a shared passion for helping businesses thrive. Together, they lead a team dedicated to crafting innovative, results-driven marketing solutions tailored to meet the needs of modern businesses.
Erania Brackett
Co-Founder, Pulse Point Marketing Partners
Erania Brackett is a transformative leader and seasoned former C-suite executive with extensive experience in marketing, P&L leadership, and customer experience design. Over her career, she has held impactful roles at renowned global companies, including Dentsply Sirona, Medtronic, GE Healthcare, and Procter & Gamble, where she built a legacy of driving strategic growth, operational excellence, and customer-centric innovation.
As Chief Marketing Officer (CMO) at Dentsply Sirona, Erania led global brand transformations, unifying and elevating the company’s marketing strategy to enhance brand equity and market leadership. In her P&L leadership roles, she oversaw complex business units, successfully integrating operational and strategic priorities to deliver results and foster sustainable growth. Her expertise in customer experience was showcased through the development of frameworks and strategies that prioritized customer journeys, strengthened engagement, and drove loyalty across markets.
Erania’s holistic understanding of business challenges stems from years of working at the intersection of strategy, operations, and customer needs. Her experience with Fortune 500 organizations has given her a deep understanding of what modern businesses require in a growth partner: clarity of vision, innovative solutions, and measurable results. As a former C-suite executive, she leverages her expertise to help clients navigate today’s dynamic business landscape with confidence and creativity.
At Pulse Point Marketing Partners, Erania combines her extensive expertise from her leadership roles with a commitment to empowering businesses to innovate, expand, and excel. Her leadership ensures that every client benefits from tailored strategies designed to deliver meaningful impact, with an unwavering focus on helping organizations realize their full potential.
Nissa Hilaire
Co-Founder, Pulse Point Marketing Partners
Nissa Hilaire is a visionary marketing and branding expert with a passion for helping businesses build impactful connections with their audiences. With a career spanning leadership roles at industry-leading companies such as Dentsply Sirona, Medtronic, Coloplast, and Target, Nissa has honed her expertise in driving brand innovation, crafting customer-focused strategies, and delivering measurable results.
Throughout her career, Nissa has earned a reputation as a creative problem-solver and collaborative leader, known for her ability to translate complex business goals into transformative marketing initiatives. Her roles have included leading brand development efforts, global product launches, and customer engagement strategies across industries such as healthcare, medical devices, consumer retail, and pharmaceuticals. This breadth of experience has given her a deep understanding of what businesses need to succeed in highly competitive markets.
As Co-Founder of Pulse Point Marketing Partners, Nissa brings her extensive knowledge of brand strategy, commercialization, and customer experience design to every client partnership. Her hands-on approach ensures that businesses not only grow but thrive by unlocking their full potential through tailored solutions that align with their unique goals.
Nissa’s leadership at Pulse Point reflects her belief that every brand has a story worth telling. By combining strategic insights, creative storytelling, and operational excellence, she helps businesses connect with their audiences in meaningful ways, driving growth and building lasting value. With her at the helm, Pulse Point Marketing Partners is dedicated to being a trusted partner for businesses ready to innovate, expand, and excel.
